Covent Garden is filled with amazing and unique shops, as well as street performers and pre-theatre restaurants. Normally I try to avoid this area of London on weekends - especially during the summer months - as it is incredibly busy. However, while showing a friend around Central London I decided to break my own rule for once. This lead me to this magical little place called The Moomin Shop.
The Moomins were created by Tove Jansson, an illustrator and writer from Finland. They were the main characters in his comic series and eventually the stories were turned into many TV series' as well films.
The shop itself has been perfectly designed to fit the
well-know characters and creates excitement as soon as you enter. Downstairs is a beautifully drawn and painted wall featuring the lovable characters. As you go up the spiral stairs, the walls are
painted accordingly with little signs pointing to the shop entrance.
Although it is fairly small, they have managed to create quite an open layout while displaying a wide range of products. Everything they sold was cute and although some things were pricey, there were many items that were affordable, for example print art, sweets, key-rings and small plush character toys.
Whether you are a Moomin fan or you just think they are cute, I would definitely give the shop a visit.
Located in the Covent Garden Piazza. (http://www.themoominshop.com/)
